Apple is set to unveil its first generative AI iPhone at the September 9 event

Apple has announced the date for its next major event, where the iPhone 16 is anticipated to be unveiled. Scheduled for Monday, September 9, the event will be held at 10 am PT at the Steve Jobs Theater in Apple Park and will be streamed online. The event is themed “It’s Glowtime,” though the exact meaning of this tagline remains unclear.

The new iPhone is expected to feature significant advancements in generative AI. At Apple’s Worldwide Developers Conference in June, the company introduced a range of generative AI tools, including personalized Genmoji and an enhanced Siri capable of providing more detailed responses and managing user schedules.

While the iPhone 15 Pro Max may offer some of these AI capabilities, the iPhone 16 is anticipated to be the first model fully designed with AI integration in mind. This follows Apple’s recent partnership with ChatGPT creator OpenAI, though the full impact of this collaboration remains to be seen.

Generative AI, which enables the creation of written content, images, and audio based on user prompts, could significantly enhance features like Siri. Analysts suggest that combining Siri with OpenAI’s latest ChatGPT-4o model might enable more advanced functionalities, such as recalling past photos and tailoring responses to individual preferences.

The introduction of AI features could impact the iPhone’s pricing, though no significant price increases are currently forecasted. With iPhone sales in China facing challenges due to economic uncertainties and rising competition, the new AI capabilities might influence Apple’s pricing strategy.

Competitors like Samsung have already begun incorporating generative AI features, such as their “circle to search” function, which allows users to quickly search for information on their screens.