The coronavirus pandemic has totally transformed the way people used to consume online content. It has pushed the growth of the OTT platforms beyond our perception. Moreover, smart TVs have brought an entirely new dimension to the streaming habits of Indians. People can now easily connect their TVs to the internet and enjoy their favorite content on TVs. Challenger is an Indian home entertainment devices brand that offers some of the best quality and affordable products, including full HD TVs, LED TVs, smart TVs, Android TVs, and semi-automatic washing machines.
Challenger, an affordable Indian entry-level home appliance brand, is the brainchild of Late Shri Vimal Nagpal, who envisioned providing innovative home appliance products as per the demands in the Indian market. The brand is now headed by the second generation – Arun Nagpal and Varun Nagpal – who continues to walk on their father’s path. Starting from radios and back & white TVs, the brand now offers LED TVs, Ultra Smart Quantum Dot LED TVs, and other new-age home appliances. The high internet penetration and proliferation of smart devices have paved the way for smart TVs in the Indian market. In fact, smart TVs have emerged as the people’s choice for enjoying content beyond regular TV channels. As a result, Challenger has introduced some of the most innovative and affordable smart TVs to the Indian market.
Challenger’s product portfolio includes smart TV series such as Quantum Series, Cloud Series, Smart Series, and Platinum Series. Quantum Series is a range of Quantum Dot LED Android TVs that brings great content and game apps to your TVs without needing any other devices. Their android TVs are the most convenient way of consuming your favorite online content and console-style games on your TV. Consumers can also opt for their range of Smart LED TVs and Full HD TVs.
Talking about their future roadmap, Arun Nagpal shares, “Since its inception, Challenger has always been focused on providing excellent home appliance products to Indian customers. With more than 25 years of experience in the Indian market, we have already proved our merit in offering highly creative and reasonably priced electronic and home appliance devices.”
“We are to launch our new range of single-door refrigerators, audio devices, and small appliances by the end of the year. This will furthermore help solidify our position as the leader of the home appliance devices in India,” adds Varun Nagpal.
Challenger also deals in semi-automatic washing machines. Their semi-automatic top load washing machines (6.5 kg, 7.2/7.5 kg, 8/8.5 kg, 9 kg, and 10 kg) are perfect for water-efficient, fast, and quality wash. Moreover, Challenger sports a vast dealer network in more than 800 cities, and its service network is spread across pan-India. It has more than 18,600 serviceable pin codes.
As the demand for technological gadgets has increased significantly in tier 2 and tier 3 cities along with the major cities, Challenger is all set to rule the Indian home appliances market in the coming years.