Vikas Purohit was hired on Monday by Meta to serve as the Global Business Group Director for its operations in India.
Purohit’s immediate boss will be Arun Srinivas, Director and Head of Ads Business for Meta in the nation.
He will oversee the company’s strategic connections with the biggest brands and agencies in the country, according to a statement from the company, in order to accelerate Meta’s revenue development across key channels in India.
The largest companies and agencies in India, according to Srinivas, “are playing a critical role in the country’s burgeoning digital economy and are building creative business models that are influencing marketers worldwide.”
For the purpose of speeding up the use of digital solutions by the biggest marketers and agencies, Purohit will also collaborate with the media and creative ecosystems.
Before that, he had previously held positions with companies including Tommy Hilfiger, Aditya Birla Group, Reliance Brands Limited, Tata CLiQ, and Amazon.
Aditya Birla Group was where he started his career, and he then worked for Tommy Hilfiger and Reliance Brands Limited, where he handled retail.
While working for Amazon, he played a key role in developing and managing Amazon Fashion. His most recent role was as CEO at Tata CLiQ, where he had previously worked as COO. He was a graduate of the Indian Institute of Management, Bangalore.
Purohit joins our team in order to “define the role that Meta platforms may play in enabling enterprises, fostering India’s economic development, and constructing the nation’s digital advertising ecosystem,” according to Srinivas.