Olympics 2024: Viacom 18 Bags Broadcast Rights of Paris Olympics Across India and Subcontinent
Image credit: Sambad English
The exclusive media rights to broadcast the 2024 Olympic Games in Paris across India and the subcontinent have been acquired, according to an announcement made by the International Olympic Committee (IOC) on Wednesday.
Fans from all around the Indian subcontinent will be able to experience the thrill of the Olympic Games thanks to this collaboration with Viacom 18. In a formal statement, IOC President Thomas Bach said: “This is a vibrant sports and media market, and it’s an important strategic region for Olympic broadcasting. This new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values.”
The Winter Youth Olympic Games Gangwon 2024 in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka are another event that Viacom 18 has non-exclusive rights to broadcast. Through the arrangement, it will provide free-to-air television coverage throughout the region and deliver multi-
“The Olympic Movement is growing stronger in India, supported by outstanding medal-winning achievements by Indian athletes and their motivational stories, a developing sports culture, and an exponentially enhanced availability of top-notch information for millions of Indian sporting fans on their platform coverage of the games.
Anil Jayaraj, CEO of Viacom18 Sports, said, “We are thrilled that we can deliver live Olympics content to every Indian through our numerous platforms and are proud to showcase the athletes’ unwavering pursuit of sporting excellence as they strive to achieve the pinnacle of sporting glory at Paris 2024.”
Additionally, Viacom18 is the owner of the digital media rights to the Indian Premier League (IPL) from 2023 to 2027. Additionally, Viacom18 has recently broadcast the BWF World Tour Finals, the BWF World Cup 2022, and football games from Serie A and La Liga. The forthcoming SA20 franchise league and Indian broadcast rights for international cricket in South Africa from 2024 to 2031 are also in their possession.