Users of Instagram and Facebook will soon be able to purchase “blue tick” verification, according to parent firm Meta.
The monthly fee for Meta Verified is $11.99 (£9.96) for web users and $14.99 for iPhone users. This week, it will be accessible in New Zealand and Australia.
The change, according to CEO of Meta Mark Zuckerberg, would increase trustworthiness and reliability on social networking sites.
The action was taken after Twitter’s purchaser, Elon Musk, launched the premium Twitter Blue membership in November 2022. Companies are not yet able to use Meta’s premium subscription service, but anyone can pay for verification. High-profile profiles have been given badges, often known as “blue ticks,” to verify their legitimacy.
According to a post on Meta’s blog, the subscription would grant paying members a blue badge, more visibility for their postings, protection from scammers, and simpler access to client care.
The business stated that the modification would not impact accounts that had already been verified but added that some smaller members who get verified thanks to the paid option would have greater visibility.
It has already been problematic for other social media companies to grant paying users access to a blue tick.
When people began pretending to be famous people and major brands by purchasing the tag, Twitter’s pay-for-verification option had to be put on hold.
According to Meta, users of Instagram and Facebook must have a cover photo with their face in it, and their usernames must match those on a government-issued ID card in order to receive verification. Similar premium account business models are employed by other services like Reddit, YouTube, and Discord.
Although Mr. Zuckerberg stated in a post that the feature would be soon available in additional nations, Meta has not yet provided a date for this.
An 11,000 job loss was revealed by the corporation in November as a result of overinvesting in the COVID-19 epidemic.
Mr. Zuckerberg claimed at the time that he had anticipated an increase in Meta’s growth given the spike it had over the pandemic, but that prediction ultimately did not come true.
He added, “I too believed that this would be a permanent acceleration, therefore I decided to dramatically expand our investments.” He said that instead, a “macroeconomic slump” and “increasing competition” were to blame for the reduced income.