The biggest coffee business in the world, Starbucks, has announced that it will introduce a line of drinks with added olive oil in Italy.
According to CEO Howard Schultz, the “surprising, velvety, buttery flavor” of olive oil “improves the coffee and lingers nicely on the palate.”
Starbucks is one of the well-known US companies that ran into difficulties when trying to enter the Italian food and beverage sector.
Italian coffee houses are renowned for being independent and frequently run by families.
There are now about 20 Starbucks locations nationwide.
“There will be those who ask, “Olive oil in coffee?” But the cup itself is evidence, “On the website of the business, Mr. Schultz stated
“I can’t recall ever being more ecstatic or enthusiastic in my more than 40 years of life,” he continued.
This spring, the company intends to introduce a variety of hot and cold beverages to Southern California retail locations. Later this year, the UK, Mideast, and Japan are expected to follow.
The iced mixed espresso and the latte with olive oil “steamed with oat milk” are two items from the new Oleato line that will be introduced in Italy on Wednesday.
A smooth infusion of Partanna extra virgin oil with vanilla sweet cream froth softly cascades into the beverage in the cold brew coffee as well.
The Mediterranean diet, which is popular in countries like Italy, Greece, and Spain, relies heavily on olive oil.
Its mono-unsaturated fatty acids, which contain essential nutrients, and polyphenols, which are micronutrients produced from plants, are partially responsible for its health advantages.
On the video-sharing website TikTok, the phrase “drink olive oil” became popular in the previous year. Its proponents claimed that it had anti-inflammatory characteristics.
When Starbucks revealed its intentions to open its first location in Italy in 2018, some people urged a boycott.
Mr. Schultz stated at that time: “We’re not here to provide coffee-making knowledge to the Italians.” “With humility and respect, we are arriving here to demonstrate what we have learned.”
Some users of social media reacted positively to the news that Domino’s Pizza was departing Italy last year.
Since its 2015 launch, the fast food juggernaut has had trouble attracting diners in the land where pizza was invented.
During the epidemic, it encountered more and more fierce competition as neighbourhood restaurants joined food delivery services like Deliveroo and Just Eat.